fight only for freedom.

yes, the name says exactly what you think it does. it came to me in a dream, and it stuck.

why FOFF exists
growing up, i always felt like i had to fight for my freedom. freedom to have an opinion and a voice that's heard. freedom to wear what i want, make my own decisions and live unapologetically as me. i never did things the traditional way. i was the black sheep, often misunderstood. FOFF is for everyone who has ever felt the same.

who this is for
i lost one of my best friends to suicide. she was fighting battles most people never saw. losing her changed how i see people, and how i hear the voice in my own head. i've had my own struggles with mental health too. FOFF is for anyone fighting something quietly. you're not alone, and your fight matters.

how we make it
i only work with manufacturers who stand against unsafe working conditions and child labour. our pieces are organic cotton, made in portugal, in limited runs.

two people in FOFF masks and black hoodies standing under strip lights, collection 02 campaign

the mask

the faces in our campaigns are hidden on purpose. you don't have to look a certain way to wear FOFF. it's for everyone and anyone.

shop collection 02

wear what you stand for.

if you're struggling, please reach out. you're not alone.
canada & usa: call or text 988 · uk & ireland: call 116 123 (samaritans) · anywhere else: findahelpline.com